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Maison Eole launches the Volupté bath collection!

Vector 24
Maison Eole is the first cosmetics range in Belgium to harness active ingredients from its terroir, specifically those from the family-owned vineyard, Domaine du Chant d’Eole.
A woman kneels among grapevines, inspecting the plants while wearing a light shirt and white pants. Sunlight filters through the leaves, creating a serene vineyard atmosphere.

The young cosmetics range, developed notably with Wine Extracts³, an exclusive polyphenol derived from grapevine wood, has enjoyed remarkable growth. Its presence in the retail networks of leading pharmacy and parapharmacy players is a testament to this success.

It is also the only Belgian cosmetics range to be featured in the Belgian Pavilion at the 2025 Osaka World Expo, reflecting the recognition of its Belgian expertise, firmly rooted in a meaningful social initiative.

Its founder, Anne-Sophie Charle, has never hidden her ambition to expand the range and meet consumers’ increasingly well-founded expectations.

Today, a brand-new line is emerging from the vines.

A 300 ml collection dedicated to the bathing ritual, centred around the much-loved Volupté fragrance, the signature scent of the candle of the same name.

A collection designed for high-end hospitality and private customers.

The collection comprises six products dedicated to everyday rituals: bath and shower gel, shampoo, conditioner, body lotion, liquid soap, and hair and body wash. A small travel pouch containing four 40 ml miniatures, ideal for holidays or as a gift, completes the line.

In keeping with her quality standards, the founder chose to develop certified natural formulations with up to 97% of ingredients of natural origin. The formulas are vegan, have a skin-friendly pH of 5, and have been carefully developed with respect for both the skin and the environment.

The Ecopump bottles are made from 100% recycled plastic.

A grapevine extract sourced from the Domaine, recognised for its moisturising and protective properties, particularly for helping preserve active ingredients that are sensitive to light, has been carefully selected to make the collection suitable for the whole family.

Hair care is also making its debut in the collection, with formulas developed to the same high standards of quality and care as specialist hair care brands, offering restorative, gentle, foaming and highly moisturising properties.

From September, the collection will be expanded with a 30 g massage soap and the innovative large-format EcoFill dispenser. Refillable, secure and hygienic, EcoFill uses sealed refills that guarantee product origin and traceability while helping to prevent bacterial contamination. The dispenser features visibility windows on both sides and enables refill pouches to be replaced quickly and cleanly, simplifying the work of hotel staff.

As further recognition of its strengths, the Volupté collection has been selected as the only Belgian brand to be distributed by Groupe GM, the global leader in in-room cosmetic products, alongside some of the world’s leading international brands.

This new milestone marks an important turning point for Maison Eole, positioning it as a Belgian cosmetics brand with growing international recognition and renown. Above all, it is a recognition of Belgian expertise and know-how.
Discover the complete line

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